Pre-Planning Your Adwords Campaign

In, we briefly introduced you to the subject of Adwords and the potential that this kind of advertising holds for massive profits. In this installment, we're going to do some pre-planning before we even open an Adwords account. This pre-planning assumes that you already have a website and a product to promote. If not, that's the first thing you need to do.

Okay, we have our site and our product. Hopefully, your site is SEO ready. If not, get it ready, because you really want to have everything in place. Okay, now that it's ready, go to the keyword meta tag of the sales page and copy down all the keywords. You're going to need this for your Adwords account when you open it.

The next thing you'll need to do is come up with at least one 3-line ad. For now, don't worry too much about what is in each line because you can always put your campaign on pause after you create it and then work on it at a later date and time until you get it just right. For now, you can simply do something like this…

Ad line 1
Ad line 2
Ad line 3

You're also going to need to come up with a link to your web site. This can also be changed at a later date as well. For now, let's just get what we need in order to create our account. I'll never figure out why Google does things this way, but then again, I never understood the logic behind why they do anything.

Okay, now that we have the few basic things we need to get started, let's go to the Google Adwords site and open up our account.

You need to go to the following URL:

After you arrive, click on the box at the right that says “Lets Get Started.”

You'll then arrive at a page where they ask you if you want to use the starter edition or the standard edition. Choose the standard edition because you are going to need all the features that is has. After you choose that option, click on the continue button at the bottom of the page.

The next page is where you choose your target markets. The defaults are English and Countries and Territories. Leave the defaults as they are and click continue at the bottom of the page.

The next page will show you the countries that you will be targeting. The United States is the only one chosen. This is something that nobody is going to tell you. What you want to do is add to this list the following countries.

Australia, Canada, United Kingdom. These are all predominantly English speaking countries and you want to target them as well. After you've chosen them, click continue on the bottom of the page to move on to the next section.

In our next installment in this series, we'll continue with setting up our ad.

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