Wed
17
Oct
David Elefant

Today we're going to tackle the niche of luck. Okay, this seems like a stupid niche to study, but wait until you see how we go way out on a limb here and turn this niche into a gold mine.

Okay, taking this keyword and going to Wordtracker, we find that there are 560 searches, which is a decent sized number. Going to Google, however, we find that this keyword has 127 million competing sites. Yeah, everybody is looking for a little bit of luck.

Well, I went through the keyword list and something really caught my eye.  It was actually the total opposite of luck. The keyword phrase that caught my eye was bad luck spells. Now, this keyword phrase is only showing 35 searches, which is not a huge niche, but if you go to Google, you'll find that there are only 1,820 competing sites. So, while this isn't a big niche, we can certainly capitalize on it especially since there are 5 paid ads for this phrase.

Okay, the first thing we have to do is get ourselves a domain. I immediately thought of www.badluckspells.com. I was hoping it would be available and much to my surprise, it was. So, with the domain name out of the way, the next thing we have to do is figure out how we're going to monetize this site.

That's when it hit me. People who are into bad luck spells are most likely into the occult and all forms of divination and fortune telling. Maybe they're even into witchcraft. The point is, there are a number of things online that you can use to monetize this site.

For starters, you can link to Amazon or Barnes and Noble and sell books on the occult and witchcraft as an affiliate. Another thing you can do is sell items like runes and tarot cards. I Ching sticks are also very popular. You could sell potions and spells.

Are the lights coming on?

Now, you're going to want to put up a site that has a very spooky look to it. Occult sites are very dark and mysterious. It's best to simply go to some of the ones that are already online and see what they look like. That is the look you want to go for.

On your site, you're going to want to have a number of sections. You'll want articles on the topics you cover. You'll want a products page featuring all the items that you're selling.  You'll want to have a reviews page of books and items.

What you can do with a site like this is limited only by your imagination. Heck, you can even write your own ebook on the subject and make money that way.

Okay, if you've been following the various chapters in this book, you've noticed that regardless of what niche we went after, we did the same basic legwork.

1. Check the monthly searches.
2. Check the number of competing sites.
3. Check to see if there is a market by checking the paid ads.

If we follow this simple procedure for any niche we go after, there is no reason why we can't find niches online that we can turn a profit on.

It does take a bit of work, but it's not impossible.



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