In our last installment of Google Adwords, we've set up our ads, keywords and what we want to spend on them. The only thing that's left is to actually complete the sign up procedure.
Before you complete your sign up, Google will allow you to view everything you've just entered to see if you want to make any changes. Remember, you can always go back at another time and fine tune everything. Google even tells you this right on the page. So there is no need to worry about anything at this point. Simply review what you've put in and click continue at the bottom of the page to move on to complete the sign up process.
The first thing you'll see is a blurb that says “what best describes you?” One of the choices is that you currently have a Google account with one of their services. The other is, you don't have any of these. Choose whichever one applies.
If you already have an account, they will give you the login form to login. If not, they will give you a form to fill out to create a new account. You'll have to enter in your email and a password.
This will complete the signup process.
After you do this, they will send you an email to verify that the email address that you entered is valid. You will have to click on the link in it and then fill in your billing information to open your account. As of this writing, there is a $50 fee to open up your account. This $50 is applied to your initial ad costs.
Okay, now that we've set up our account, we can start to dive into some of the specifics of getting the most out of Adwords. You're going to see some things that are going to look strange to you, such as campaigns and ad groups. Don't worry! We're going to explain to you what all the Adwords terms are and how to get the most out of the Adwords system.
As I said, on the surface, the Google Adwords system looks deceptively simple. On the surface, it is. The sign up process is basically all there is to using Google Adwords, You create ads, set your cost for your keywords and let them run. The problem is, unless you know what's a good CPC (cost per click) and what a bad CPC is, and what to look out for when checking your campaign, you can wake up one day and find that your whole ad budget has been shot to heck.
In our next installment in this series, we're going to go over some terms and suggest some basic strategies for running an Adwords campaign.Â