Video is a spectacular way to market on the Internet, especially now that so many Internet users have broadband access. More users are able to view and download video. Video sharing websites are more popular than ever.
YouTube is one of the most visited websites in the world, and other video sharing sites are growing in popularity, too - including niche specific sites, like those for Internet marketing. As a result of the gain in popularity of video sharing sites, more marketers are turning to video as a way to promote their products and services.
What to Promote on Video
Almost any type of product or service can be promoted through video, but it's important to do it properly. People generally don't visit video sites to view commercials. There might be exceptions for people who want to watch classic commercials, funny commercials, or extremely popular commercials.
But for the most part, people don't want to watch commercials. They come to be entertained or to learn something. If you want your videos to be viewed a lot, you need to either be extremely funny, exciting, controversial or educational.
If your free videos offer a ton of quality content, they have a good chance of going viral and making you a lot of money. Video is so powerful – not only because of the sheer number of people who view video sharing sites every day, but because it can be much more persuasive than the written word.
Some people respond better to writing, but others respond better to video. Video can really help you to get your point across to people who don't read well, or people who really hate to read.
Many marketers feel they don't look good on camera, or don't have the budget to produce quality videos.
Screenshots to Video
That's one big reason behind the popularity of Camtasia. Camtasia is a great program that allows you to make videos by taking video screenshots of your computer. You can select a portion of your screen to be shown, and then you can make your video by simply moving from through your online presentation.
You can also use a microphone to record your voice explaining the process as you go through it.
Camtasia is very easy to use, making it extremely popular for people who aren't very good with technical things.
Videos Compliment Your Product
Most people are able to make their first video with Camtasia within an hour of opening the software! This makes it perfect for almost any marketer. If you're promoting an eBook about Squidoo, then your video could be a short tutorial about one aspect of how to use the site - like adding images to a Squidoo lens or setting up your own Group own Squidoo.
You can do this with nearly any kind of product. If your product is a dog training DVD, you can post a couple of samples. Show how to teach a dog to sit, and another showing how to teach a dog to heel.
If your product is about how to make money with eBooks, you could have a couple of sample videos on how to get affiliates, or how to get more traffic to your minisite, making sure you show proof of your results within the video production.
Videos Are Not Only For YouTube
Even if you don't want to post your videos to the video sharing sites, you can post them on your own site or blog. You can even put video on your sales page for higher conversions. Video can be an important selling tool, but it's also effective as the primary media you use to create your product, too.