We're going to tackle yet another niche. This time we're going after dogs. Yeah, dogs are pretty common. If you go to Wordtracker and look up this keyword, we come up with 101,663 searches. Oh brother. Can you say “saturated market”? I know that our Google numbers are going to be a nightmare just from looking at this figure.
Well, sure enough, when I went to Google to see how many competing sites there were, I came up with 128 million sites. Now, most people would either just say, “Too much competition” and move on to something else, or they'll be so oblivious to what they're up against that they'll dive into dogs head first without realizing that they don't have a prayer.
But, we know all about how niche marketing works, so we're going to dive into some of the sub niches and see what we come up with. Please note, food is not an option because the shipping costs of dog food products will make it so that you can't compete with the retail stores.
Anyway, I went through the list and really was having a hard time coming up with something. And then I saw names for dogs. Now, I don't know if you're aware of this but books of names are very popular for naming your baby. Well, some people really love their dogs, so why not a book on dog names?
I saw that there were 345 monthly searches. That's not too shabby. But what was even better was that I went to Google and found that there were only 24,500 sites with that competing phrase and only 1 paid ad. I see a niche where we can make some money. How?
The next thing you need to do is go back to Google and look up popular dog names. You will find about 18,000 sites. Among those sites, you will find lists of popular dogs names, just hanging out there for the world to find if they know where to look. All you need to do is compile a good list of a few hundred names and put them into a book.
Of course we need a web site. So, I immediately look for populardognames.com and of course it is taken. No problem. What do we do when this happens? We just throw in our hyphens and come up with popular-dog-names.com and voila, we have our site.
I suggest that when you put this book together you include some interesting stories about the origins of these names and maybe even some photos of dogs. Use your imagination. And, because there are no paid ads for this niche, you'll be able to use Google pay per click and spend pennies on advertising.
Putting together a book like this isn't hard. The research is minimal and the writing even less so. Creativity with photos and stories is going to sell this. Appeal to the dog owner and his love for his best friend who he is going to want to give the best name possible.
 Don't hesistate to try Wordtracker's free trial to help find keywords for your niche.