#1 Tap into Your Prospects' Emotions

According to psychologists our buying decisions are based first and foremost on our emotions. Use headlines which offer your readers a strong emotional benefit or reaction. Some possible emotions are:

For example, The 20-Minute Step that Will Make You a Business Genius taps into readers' desires to feel smart and powerful.

Other emotions you can tap into are a desire to feel:

1. Attractive
2. Sexy
3. Assertive
4. Confident
5. Energetic
6. Pampered
7. A sense of belonging
8. In control of their own destiny
9. Wealthy
10. Proud
11. Respected
12. Safe

#2 Make it Active

To compel it's important to use active language – language that shows movement and commands attention.

For example, “Stop Your Sugar Cravings Today With This Simple Step,” is a fine headline however it doesn't command action nor does it really tap into any emotions. However, “Conquer Your Sugar Cravings With This Simple Step.” Conquer is an active and emotionally powerful word. Readers receive the benefit of feeling powerful and in control and it commands action.

#3 Let Your Reader Know They're Important

The word YOU is a very powerful word. It let's your reader's feel as if you're talking to them specifically and interested in solving their problems, issues and helping them achieve their desires. Instead of using I, Me or We in your headlines, use You. Using the headline example above compare the two options
“Conquer Your Sugar Cravings With This Simple Step.
“Conquer Sugar Cravings with Our System”

People want to know what's in it for them and when they can assess that information in the headline, they're going to be compelled to continue reading your copy and making a purchase.

Here are three more ideas for powerful headlines:

* Make a promise – Earn $1000 a day
* Make it newsworthy – New program guarantees you'll earn $1000 a day.
* Ask a question - Do you want to ensure your financial future?

Three Simple Steps to Write Headlines That Sell

So now you have some ideas about what types of headlines sell, how do you begin to write those powerful headlines?

Step One - Get to know your audience intimately. What are their hopes, dreams, desires, and problems? Understanding your audience will help you create an emotional and powerful headline directed specifically at your audience.

Step Two - Determine how your products or services are going to make your prospects' lives better or solve their problems. For example if you sell fitness equipment and your audience struggles with feeling attractive then you can create a headline that highlights a specific benefit your fitness equipment offers to solve that problem.

Step Three - Write ten to twenty, yes twenty, possible headlines. Not only will this give you practice writing compelling headlines, it'll help you hone in on that perfect headline. And if you think you have a few winners you can always test them for conversion rates to find out which headline is more effective.

Marketing and copywriting experts consider your headline to be the most import element of any effective marketing piece. Take the time to craft a compelling, and selling, headline and you'll reap the benefits for years to come.

All businesses whether they are fresh start ups or a century old can all benefit form free web promotion. Truthfully not everyone has the budget to mount a million dollar advertising campaign. Most businesses, especially those that are web based find that a large part of their overall budget is spent on advertising. Free web promotion can save companies a lot of money.

Press Releases

The best way to gain free web promotion is through the use of press releases, which highlight upcoming news, events and headlines regarding your company. In order to write an effective press release, your business must be involved in something noteworthy. Whether it be a contest, a grand opening, a special sale or other event, a press release is the perfect way to advertise your business happenings for free.

Submit Your Press Release Everwhere

There are a number of press release submission websites, which allow business owners to submit their news for free. In addition, submitting your press release to newspaper and magazine editors may increase your chances of being published both online and in print. Before sending a press release, which should be no more than one page in length, make sure that your name, mailing address and telephone number is included at the top of the page. Many editors require that contact information be present before they will even consider publishing a press release. The reasoning behind this is to confirm the identity of the person submitting the news.

Keywords and Search Engines

Web promotion can perhaps best be utilized through successful positioning on internet search engines. By making sure that your website content is rich with information, links and updated information, search engines will be more likely to position your site among the top ranks. In addition, a descriptive website will also find it's way to the top. For example, if your business deals with collectibles, make sure that your content is rich in keywords dealing with collectibles and the product line that you offer. Avoid stuffing keywords, but make sure that your website clearly indicates it's subject matter.

Article Marketing

One of the best avenues for web promotion is through article marketing. While many website owners are still somewhat unfamiliar with this approach, others are cashing in on a surge of traffic generated from properly marketing their articles. The key to successful web promotion via article marketing is to write an informative article that everyone will want to read. At the bottom of the article, include a brief paragraph featuring your name, the name of your business and a website address. The next step is to submit your article to as many article directories as possible. The more exposure, the better. As other webmasters log on to article directories in search of content for their website, they may select your article to be featured on their site. The more webmasters that feature your work, the more free web promotion your business will receive.

There are a number of ways to acquire paid marketing opportunities and an equal, or greater, number of ways to get free web promotion. If done correctly, web promotion doesn't have to empty the entire expense account. Save money do it the free way.

It happens easily with this industry because there are so many options you have - an endless array of opportunity. You can be a product owner and an affiliate at the same time.

You can use article marketing, social marketing, or pay per click campaigns. You're new, you may not know much about any of the above, and suddenly you're thrust into an environment where everyone's opinions differ and you don't know where to start!

The first thing to do is calm down and take some of the pressure off of yourself. All of this information you need to digest isn't going anywhere. It's going to be here tonight, next week, and a year from now.

Don't invest in a guide about Google AdWords, another about Squidoo, and one about Private Label Rights all at the same time. There's an old saying, “How do you eat an elephant?” Answer: One bite at a time.

Internet marketing is your elephant and you have to choose whether you want to eat the ear, the foot, or the tail section first. It doesn't matter if you start out learning about social marketing before you know the ropes of article marketing.

The point is that you're educating yourself and putting that knowledge to work for you. As long as you read the social marketing guide and apply that insight to a method of making money, you're on the road to success!

Some things won't make sense to learn before others. If you know you have no money to start with, then don't buy (or even download for free) a guide about pay per click marketing. Start with something you can do.

You don't want a guide to everything all at once. You want to invest in small, bite-sized chunks of information that you can digest and utilize before moving on. Want to start with a free blog? Get a blog guide. Launch a blog.

Then move on to whatever interests you next, such as product creation or selling on eBay - whatever floats your boat. The key is to not get stymied by having too much information and too many choices at once.

A squeeze page is a web page that's used for the purpose of getting people to opt in to your newsletter or mailing list by entering their name and email address. A squeeze page generally doesn't have as much copy as a sales letter, but most squeeze pages have some teaser text and bullet points.

Increasingly, video is being used in place of text on squeeze pages. Most text-based squeeze pages consist of a headline, a short paragraph or two of copy, a few bullet points, and an opt-in box - all “above the fold,” meaning the reader doesn't have to scroll to continue reading.

What Tools To Create a Squeeze Page

Some squeeze pages will also have graphics, including a header and footer, and perhaps other graphics such as an eCover for a free report that's being given away as a reward for opting in.
First, you need to create a basic HTML page.

You can do this using a WYSIWYG editor, which should make it easier for beginners. WYSIWYG stands for “what you see is what you get.” A WYSIWIG HTML editor lets you design visually, and you generally need to know little, if any, HTML to use one.

Squeeze Page Color Schemes and Setup

Many people use a darker red or a medium blue as the background color for their squeeze page, but you can use any color you like, as long as it isn't incredibly bright and distracting and it looks good with any other graphics you might use on the page.

You don't want to put your text directly on this colored background, because it will probably be difficult to read. What you want to do is create a table with a white background, and put all of your text and graphics inside the table.

In your program, create a table with a single cell (1×1) and set the background color to white. This table should probably be between 700 and 800 pixels in width. Most people use between 750 and 770 pixels, because it's large enough to look good on monitors with very high resolutions, yet it still shows up well even at 800 x 600.

Inside this table, you'll want to put the rest of your squeeze page information. This should include a headline, a little copy, bullet point or a video, and your opt-in box (you'll get the code for this from your autoresponder).

Graphics

You can also put the eCover of the product you'll be giving away to subscribers, if you have one. Your headline should be something that will tease visitors and make them really want to sign up to get the information you have.

Headlines

If you're giving away a 10-page report on the hidden dangers in pet food, your headline might read, “Did you know the food you give your beloved pet could kill him? Read this shocking FREE report about dangerous additives in pet food that could cause your four-legged friend to suffer a slow, agonizing death!”

Copy to get the Sign Up

Next, you need to include some very short teaser copy. Just put in a paragraph or two of text or bullet points that describe the product you're giving away for free. If you're using Aweber, you'll create a list, and then get the code from your admin area.

You'll need to paste the form into the HTML area. Then you're finished with your squeeze page! Just save the file, upload it and test it, then start sending traffic to it! You can use this landing page for an AdWords campaign, too - which is beneficial if your business involves a lot of affiliate marketing.

Social bookmarking is extremely popular with marketers in every niche. Social bookmarking sites such as Digg, Del.icio.us, and Technorati allow users to add links to sites they like and other visitors can grab those links and add it to their own lists, making your URLs go viral.

Increase Web Traffic With Bookmarks

Social bookmarking sites can be great for getting traffic to your own domains. You can bookmark your sites yourself and then hope others will share the links and in some cases vote your entries up, like Digg users will do.

Which URLs to Bookmark

If enough people vote for a particular story, it might make it to the front page of that bookmarking site. A front-page listing can mean thousands of visitors a day. But because of the very nature of social bookmarking sites, if you want to get a lot of traffic from the bookmarking sites themselves, then you have to make sure that the links you submit are newsworthy - not just your sales pitch page.

Use the news to work your site into the bookmarking bevy of links. For instance - let's say you're in the gardening niche and you have a site on growing tulips. A simple how-to site may not get shared a lot.

But let's say you read an article about a the discovery by a group of scientists that says people who grow tulips in their yards are 60% less likely to develop lung cancer, then you'd have a pretty decent shot at having a lot of users in both the gardening and health demographic share your links with others.

Backlinks Counts

If your sites tend to be less newsworthy and more general, then you shouldn't worry about how many people vote for a story or share your links. Just concentrate on using the social bookmarking sites to gain backlinks to your sites.

Do Not Spam Social Bookmarking Sites

Concentrate on bookmarking the index page of each of your sites first. Be careful not to bookmark too many of your own sites at first, since that can appear spammy – remember to bookmark other interesting sites you see that you don't necessarily own yourself.

Participate In The Community

The key to social bookmarking is to become part of the community who shares interesting information. Create a good profile that tells a little about you. Add a picture, and if the site offers it, start building a “friends” list.

How Many Sites To Bookmark

Be careful about how many links you add per day. You shouldn't go crazy and add 100 links the day you sign up to a social bookmarking site. Keep it to ten or less per day and you should be fine.

After you've been a user for several weeks, you might be able to get away with up to 50 per day. Just make sure to keep bookmarking stories on other websites. Vote for a few of the stories that made it onto the first page. Bookmark a story at FoxNews.com every once in a while, or a funny YouTube video. This helps make your profile look a lot more legitimate in the eyes of the community.

YouTube is one of the most visited websites in the world, and other video sharing sites are growing in popularity, too - including niche specific sites, like those for Internet marketing. As a result of the gain in popularity of video sharing sites, more marketers are turning to video as a way to promote their products and services.

What to Promote on Video

Almost any type of product or service can be promoted through video, but it's important to do it properly. People generally don't visit video sites to view commercials. There might be exceptions for people who want to watch classic commercials, funny commercials, or extremely popular commercials.

But for the most part, people don't want to watch commercials. They come to be entertained or to learn something. If you want your videos to be viewed a lot, you need to either be extremely funny, exciting, controversial or educational.

If your free videos offer a ton of quality content, they have a good chance of going viral and making you a lot of money. Video is so powerful – not only because of the sheer number of people who view video sharing sites every day, but because it can be much more persuasive than the written word.

Some people respond better to writing, but others respond better to video. Video can really help you to get your point across to people who don't read well, or people who really hate to read.

Many marketers feel they don't look good on camera, or don't have the budget to produce quality videos.

Screenshots to Video

That's one big reason behind the popularity of Camtasia. Camtasia is a great program that allows you to make videos by taking video screenshots of your computer. You can select a portion of your screen to be shown, and then you can make your video by simply moving from through your online presentation.

You can also use a microphone to record your voice explaining the process as you go through it.

Camtasia is very easy to use, making it extremely popular for people who aren't very good with technical things.

Videos Compliment Your Product

Most people are able to make their first video with Camtasia within an hour of opening the software! This makes it perfect for almost any marketer. If you're promoting an eBook about Squidoo, then your video could be a short tutorial about one aspect of how to use the site - like adding images to a Squidoo lens or setting up your own Group own Squidoo.

You can do this with nearly any kind of product. If your product is a dog training DVD, you can post a couple of samples. Show how to teach a dog to sit, and another showing how to teach a dog to heel.

If your product is about how to make money with eBooks, you could have a couple of sample videos on how to get affiliates, or how to get more traffic to your minisite, making sure you show proof of your results within the video production.

Videos Are Not Only For YouTube

Even if you don't want to post your videos to the video sharing sites, you can post them on your own site or blog. You can even put video on your sales page for higher conversions. Video can be an important selling tool, but it's also effective as the primary media you use to create your product, too.

These high quality products are major giveaways from selected marketers – given to you as our gift.

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We are going to discuss one of the most important techniques for getting the lowest CPC that you can. If you get nothing else out of this whole series but this one thing, you will be miles ahead of the game as compared to a lot of people who are using Google Adwords.

The way you get your CPC lowered is to get ads that perform well. In other words, an ad that gets 10 clicks for 100 impressions is going to have a lower CPC than an ad that only gets 1 click for 100 impressions. Why? Well, it seems that Google likes to reword ads that perform well. They feel that if an ad is getting many clicks that it must be a highly relevant ad. Relevant ads get lower costs. So, the question is, how do we use this knowledge to our benefit?

Ad Split Testing

The simple way is to do what we call split testing. This is where you write 2 different ads for the same product and rotate them. Over time, one of the ads is going to outperform the other. When this happens, the ad that is doing better is going to have a lower CPC. However, the ad that isn't doing as well might actually end up with a higher CPC.

Kill the ad that isn't performing well. Replace the non performing ad with the well performing ad and make changes you think will increase CPC. Run both the original and the enchanced one as before to do a split test. If the new ad does better than the old ad, kill the old ad. Rinse and repeat until you reach the CPC that you are looking for. Eventually you will reach a point where both ads are performing exactly the same. When this happens, you can either let both ads run or kill one of them.

This requires a daily watch over your ads. It's a lot of work, but if you keep after it, the results will be more than worth the effort.

How Long to Split Test Ads

Now, how long do you want to do this testing for? I would do this for at least 50 clicks. At 10 cents per click you're only talking about spending $5. Even on a tight budget, this shouldn't break you. It's basically a day of running your ads on a $5 a day budget.

Split testing is something that you absolutely have to do if you're going to have any success with your Adwords campaign.

Landing Page and Adwords Headline

The last thing I want to leave you with is the headline of your ad and headline of your landing page MUST match.

Why? Well, without going into a lot of psychological mumbo jumbo, let's just say that if a person sees a subject that says “Natural Acne Cure” on your Adwords ad, click on it and then see “Natural Acne Cure” as the header of your landing page, they are going to think, and they do this in a split second, that they are in the right place and will most likely read what's there.

If they DON'T match, they will most likely leave.

This one tip is the whole ball game. Remember it.

Google Adwords Ad Writing

We're going to go over some Google Adwords ad writing strategies. It is one of the hardest mediums to write ads for. After all, there is only so much you can say in 3 little lines of 35 characters each.

3 Parts of A Google Adwords Ad

The best way to go over ad writing is to take your ad one line at a time.

Headline - It is meant to immediately capture the attention of the person who sees your ad. Let's say you're selling a book on curing acne naturally. You might use a headline like “Cure Acne Naturally.” Remember, you only have 35 characters, so make it short, to the point and powerful. You also want to make sure that your main keyword is in the headline.

First Line - Your first line has to be just as powerful as the headline. There is no room for fluff. You want the first line of your ad to be the most important benefit of your product. Let's say you have an acne cure that's natural and will cure acne in 3 days. The 3 days part is the main feature. So your first line might read “Cure Your Acne In 3 Days.” This is certain to get people's attention.

Second Line - Your second line has to reinforce the first line. In the case of the first line, you listed the most important benefit, that your acne will be cured in 3 days. In the second line, you would list the most important feature. In this case, it would be that it's a natural cure. So you would put something like “All Natural Cure Guaranteed”

So your whole 3 line ad would read as follows:

Cure Acne Naturally
Cure Your Acne In 3 Days
All Natural Cure Guaranteed

This should certainly get a prospect to your website. It's then up to your sales copy to sell them on the product. You're not going to do that in 3 lines, but you can get them excited enough to at least check out the site.

Ad Writing for Google is an Art Form

Lots of very good writers have trouble writing for Adwords because they are so used to long sales letters with lots of benefits, testimonials and bonuses. With Adwords, you have only 3 lines and 105 characters to get people to your site. Many a great writer has cracked under this kind of pressure.

As you use Google Adwords, you will begin to get a feel for writing ads. After a while, they will just come intuitively. You'll automatically start thinking headline, first line, second line without even batting an eyelash. At first it will be hard. Make no mistake about it. You may write ads that don't get any clicks at all. Eventually, as you get better at Adwords ad writing, you will see your click through rate increase greatly. When that happens, your CPC will go down because Google will find your ads are more relevant. But that's for another article down the road.

Each letter of the word success stands for one of those secrets. We’ll take them one at a time.

S stands for Solo focus. This means that whatever you want to do with your life, your business or whatever, you MUST have a solo, or one focus. You can’t allow yourself to be distracted. You must identify your goal and go for it and not allow outside influences distract you. If you can’t get past this first thing it is going to be very hard to get anything to work efficiently for you.

U stands for Undying conviction, leadership and imagination. You must, at all costs, have total conviction for what you are doing. You must believe that what you want to do is not only possible but critical. You must be a leader who will fight to the death. You must develop imagination when dealing with problems because some things are not going to have cut and dried answers. You must learn to think outside the box. Again, you must do this totally and completely.

C stands for Crystal Clear Path. You must visualize the path in front of you. You must know exactly where you are headed. You may run into obstacles along the way but you cannot under any circumstances allow anything to throw you off your path.

C stands for Connection To The Heart. This is something nobody can teach you. What this means is this. You must LOVE what you are doing. It must be something that if you don’t do it you will literally stop living and breathing. This must be one of the most important things in your life. Use your brain to think. But use your heart to drive you.

E stands for Extraordinary Energy. This doesn’t mean that you have to be able to run a marathon. But you have to be enthused. You have to want to wake up in the morning and get to work. You can’t lay around watching the TV. You can’t make excuses that you’re too tired. Your energy level MUST be high because building a successful home business is very hard work. Without the proper energy, you don’t stand much of a chance to go the distance.

S stands for Skill Set. I’m not talking about if you can type or program computers. I’m talking about your people skills, your communication skills. You MUST be able to communicate with people. You must be able to get people to have confidence in YOUR ability to help make them successful, if you’re promoting a biz op. If it’s a health product, you must be able to communicate your sincerity and belief in the product. You must sound convincing with everything you say.

S stands for Stop At Nothing. The main point of this is not to allow negativity of others get to you. People are going to try to convince you that you’re wasting your time doing what you’re doing. Do you think the Wright Brothers didn’t have their share of people laughing at them? If they had listened to all those people who said that it couldn’t be done, that man would never fly, we’d still be taking trains from New York to LA. You must be absolutely determined that you WILL succeed and nothing that anybody says should be able to convince you otherwise.

There you have it. The 7 secrets of success. Notice I didn’t say anything about having to be smart or a great ad writer or any of the things you were probably thinking of. Everything in this list is ALL about attitude. If you have a totally positive attitude you’ll succeed. If you don’t, you won’t.

It’s THAT simple.